Are You Checking Your Key Phrases in Google Caffeine

[Sheryl Loch]

Back in August I made a thread Facebook gets Friendfeed and Smacked by Google. That was when Facebook first made it known that they had acquired Friendfeed. In that same day Google announce the testing of their new search Caffeine. Since then, we really haven’t heard allot about either.

Yet, today I got an email reminding me about Caffeine. It also ask if I had been watching my key phrases in the “New Google”.

OOPS! I had watched them for a bit & then just kind of forgot.
Maybe you have done the same?
So, I wanted to write this reminder that we do need to keep an eye on things in the ‘regular old Google’ & the new Caffeine.

I have no idea how or when Google may switch to the new search. Hell, they are likely just slowly implementing pieces & parts. But, no matter how they do it, we need to keep track of where our sites rank in both.

In the above post, I have links to the New Caffeine Google & to a site that lets you compare SERP’s for both old & new Google (side by side).

Go grab those links & take a look at where you’re ranking. If Google do a big switch (I doubt) & you’re not ranking on the New G – you could loose a mass of traffic.

Personally – I would not do major changes all at once to get ranks in the new search. That may throw you out of the regular Google. Just keep an eye on things & see if there are any small changes you can do that will help you in both. Or at least be looking into what MAY happen if they change over.

Or do you even care where you rank for your key phrases?
I heard the other day that ranking in the SERP’s is old news, now everything is going to depend on your ‘popularity/viralabilty’ in social sites. ROFLMAO!!

Sheryl

[Sheryl Loch]

ARGH!
We lost replies! After the server problems we had to use an older backup to be safe.

Sorry Sire, it ate your post. Along with some of mine. Ok, I'll stop cussing and get back to business.

Google Caffeine!
I had said I was not sure If/When G might bring Caffeine search to the general public...I found out yesterday that Google will be rolling out the new search algorithm after the holidays.

So nice of them to wait until after the holidays (not sure which holiday) so, webmasters don't have to freak out if site position is changing in the new G.

You can go over and see what G's poster boy Matt Cutts has to say in his announcement HERE

It looks like we all may see a huge change in some SERP results.
Ok, some of mine are a jump up & some really dropped me for key phrases. Guess we will see how it goes & what it will take to hit the top after the holidays.

Sheryl

[Sheryl Loch]

I saw this post on Search Engine Land that gives a wee bit of information about the rolling out of Googles new Caffeine. Site Speed in Googles Ranking Factor.

The video on that page was done at Pub Con in Las Vegas & yes Matt Cutts was there to spread the good Google news.

One point is that Caffeine will not start rolling until January. It also sounds like they will not just flip a switch & have all search changed but, will be changing it over gradually.

They say that extremely fast sites may get a little better ranking & slow sites may loose some of theirs. It does make some sense because I get frustrated waiting on a site to load. Many times I just click back out & find another site.

Even though the article states that there are over 200 factors that go into ranking, site speed may be one of the easier ones to fix on our own.

I guess we will adjust & roll with the changes as they come.

Sheryl

[Sheryl Loch]

Well it's here, in fact it's everywhere...Googles Caffeine is alive!

I was watching Danny Sullivan on Twitter and he sent out links to news coming out of Seattle SMX. There is a great post explaining a bit about Caffeine being live across all data centers & he also has a video with Matt Cutts talking about what caffeine will do with indexing new web pages.

You can see Google’s New Indexing Infrastructure “Caffeine” Now Live this article is on Search Engine Land and is written by Vanessa Fox.

You can also see the video of Danny and Matt at SMX Video: Google’s Matt Cutts On Caffeine Launch This video is a little hard to hear but, it works for getting a bit of understanding of why Goog put out caffeine.

It basically sounds as if the biggest difference is how fast a page gets placed in the Search Results Pages once it has been crawled. It does seem that your pages will NOT get crawled any faster.

We now get to wait for all the people that figure out (in 2 months) that Caffeine is live and we will then see a stream of post screaming how it ruined their rankings, they lost millions of dollars, they are going to boycott Google for messing everything up.....